Hurley and Nascar collaborated on a collection of men’s and women’s beach and surf apparel. Two racing-themed product lines will drop during this year’s Nascar 75th anniversary season, with the first to sell online, and another dropping prior to the Nascar Darlington Throwback weekend in April.
“Hurley is one of the most influential brands in the world when it comes to action-sports and beach apparel,” said Megan Malayter, Nascar managing director of licensing and consumer products. “As two companies who were born on the beach, we’re thrilled to be collaborating with Hurley to bring this exclusive Hurley x Nascar collection to fans in 2023.”
“We’re excited to bring the Hurley energy that has solidified its stake in surf, snow and skate to a new audience through the Hurley x Nascar collection. Racing and surfing take dedication, commitment and drive and have many of the same key attributes. We have fused the two as one in the latest Hurley x Nascar collection while taking our brand trackside,” said Ralph Gindi, COO and co-founder, Bluestar Alliance, parent company of Hurley.
The first line of products, which dropped today, features designs that reflect a ’90s vibe. The second line represents vintage Nascar.
