Tread Labs, the performance insole brand established by Chaco Founder Mark Paigen, has expanded its sales team and doubled the size of its headquarters.
The brand now has sales representation in the Rockies, Southeast, Midwest, Northwest, and South Central regions and is poised to add representation in the Northeast and West Coast.
The expanded facility includes enhanced product design and development space, additional employees, warehousing, and room to host events and community building.
“Our insole business grew in the last year thanks to strong wholesale demand,” said Founder Mark Paigen. “Consumers have fallen in love with the arch support that all Tread Labs products offer. The expansion of our sales team enables Tread Labs to reach additional retailers, introducing new consumers to the benefits of our insoles. The future is bright for our brand, and we look forward to having the right team in place to ensure our future growth.”
The Tread Labs sales team includes for the Rocky Mountains, Black Dog Sales Group, Ian Decker, principal and Shondia Houtzer; South Central, Terrell Sports Group, Eddie Terrell; Southeast, Summit Group, Jeff Weathersbee, principal and Paul Jordan; Northwest, Jim Fink; Midwest, Grimsrud-Barnes, TJ Barnes, principal, Tom Newhard, John Thomas, and Doug Nelson; New York and New Jersey, Charlie Uratu.
