END (Environmentally Neutral Design), the new performance
footwear company focused on sustainability, said it officially launched in Canada. The
collection includes road running, trail running, and water shoes for men and
women.

 

Started in 2007 in Portland, OR, by award-winning footwear
designer Andrew Estey, END uses design to reduce the amount of complex
components, materials, glues, people and energy needed to build its products,
as well as the quantity of waste produced, and follows the four Rs (Reduce,
Reuse, Recycle and Responsibility) as a guide to reduce its footprint.