Sport Footwear Sees Dramatic Positive Turn in February

March 9, 2009
SGB Update

Retail sales of Sport Footwear bounced back in a big way to start the 2009 retail fiscal year after posting sluggish results in the 2008 fiscal fourth quarter ended January 31, 2009. 

 

For the four-week fiscal month of February, sales of Sport Footwear-which is represented by athletic and outdoor footwear categories-increased in the high-single-digits, according to retail point-of-sale data compiled by SportScanINFO.  Retail sales of Athletic Footwear surged in the double-digits for the month, while sales in the Outdoor Specialty Footwear categories declined in the mid-teens for the period.


“The increase in February sales was driven by strong results in brand Nike, Jordan, Converse and the Skate Footwear category,” said Matt Powell, chief retail analyst at The SportsOneSource Group, which manages the SportScanINFO platform.  “Sales of kids footwear was particularly robust.  Athletic footwear has always been considered recession resistant, and the February results prove that assumption.”
The only channels to see declines in Sport Footwear sales for the month were Sport Specialty-which tracks outdoor and running specialty shops-and the Discount/Mass channel. 


The SportsOneSource Group saw particular strength in the full-line sporting goods and urban/athletic specialty retail segments, where strong double-digit gains in Fashion Running product, led by Nike Shox and Air Max styles, outpaced the solid mid-single-digit gains in Performance Running product, led by Under Armour, Asics, Nike and New Balance.


“Basketball, Classics, Running, Boat/Deck Shoes, Skate Footwear and Hunting/field Boots all posted double-digit gains for the month,” continued Powell.  “The increases came from both unit sales gains and average selling price improvements.”


The estimates by SportsOneSource are based on analysis of retail point-of-sale data compiled by SportScanINFO from over 10,000 retail rooftops in the sporting goods, athletic specialty, sport specialty, Internet, mid-tier department stores, family footwear stores and discount/mass retail channels, as well as data compiled by other various industry trade sources, and a survey of retailers and manufacturers conducted throughout the year.   For more information on SportScanINFO or The SportsOneSource Group, contact SOS at 704.987.3450 or e-mail to research@SportsOneSource.com.

Sport Footwear Sees Dramatic Positive Turn in February

March 6, 2009
SGB Update

Retail sales of Sport Footwear bounced back in a big way to start the 2009 retail fiscal year after posting sluggish results in the 2008 fiscal fourth quarter ended January 31, 2009.  For the four-week fiscal month of February, sales of Sport Footwear, which is represented by athletic and outdoor footwear categories, increase in the high-single-digits, according to retail point-of-sale data compiled by SportScanINFO. 

 
Retail sales of Athletic Footwear surged in the double-digits for the month, while sales in the Outdoor Specialty Footwear categories declined in the mid-teens for the period.
“The increase in February sales was driven by strong results in brand Nike, Jordan, Converse and the Skate Footwear category,” said Matt Powell, chief retail analyst at The SportsOneSource Group, which manages the SportScanINFO platform.   “Sales of kids footwear was particularly robust.  Athletic footwear has always been considered recession resistant, and the February results prove that assumption.”
 
The SportsOneSource Group sees particular strength in the full-line sporting goods and urban/athletic specialty retail segments, where strong double-digit gains in Fashion Running product, led by Nike Shox and Air Max styles, outpaced the solid mid-single-digit gains in Performance Running product, led by Under Armour, Asics, Nike, and New Balance.
The only channels to see declines in Sport Footwear sales for the month were Sport Specialty, which tracks outdoor and running specialty shops, and the Discount/Mass channel. 
“Basketball, Classics, Running, Boat/Deck Shoes, Skate Footwear and Hunting/field Boots all posted double-digit gains for the month,” continued Powell.  “The increases came from both unit sales gains and average selling price improvement.”
The estimates by SportsOneSource are based on analysis of retail point-of-sale data compiled by SportScanINFO from over 10,000 retail rooftops in the sporting goods, athletic specialty, sport specialty, Internet, mid-tier department stores, family footwear stores, and discount/mass retail channels, as well as data compiled by other various industry trade sources, and a survey of retailers and manufacturers conducted throughout the year.  
 
For more information on SportScanINFO or The SportsOneSource Group, contact the company at 704.987.3450 or e-mail to research@SportsOneSource.com. 

Share This