In April, PowerBar announced the introduction of its first annual “Specialty Retailer of the Year” Award. Open to all independent sports specialty retailers, the new award program will recognize retailer commitment to consumer education about sports nutrition and local advocacy outreach.
PowerBar is looking to reward retailers who demonstrate their support of the sports nutrition category via creative display units, knowledgeable staff, and contributions to sport in their local community.
The winning retailer will receive $2,500 worth of PowerBar sports nutrition products for retail use and $2,500 worth of product to donate to local sports cause marketing events. The prize package also includes sponsorship of the retailers shop team through PowerBars Team Elite program providing branded gear and product for training.
PowerBar is asking interested retailers to submit a photo and a paragraph about their store and its best practices for review. Entries can be sent to specialtyretaileraward@mail.powerbar.com through September 1, 2008, and the winner will be announced at the InterBike
trade show in Las Vegas, September 26-28, 2008.
