Peloton Interactive, Inc. expanded its collaboration with Amazon. The Peloton Bike, Guide and select accessories are being sold in Amazon’s UK store. Peloton will also launch its business in Amazon’s German store in the coming weeks.
As part of the Amazon experience, the Peloton Bike will be available with in-home delivery. Customers will have the option to assemble the bikes or select an assembly option that is available in the UK, excluding Northern Ireland. The in-home delivery and assembly are a no-cost option for Amazon customers.
Peloton and Amazon’s further collaboration enables the company to expand its distribution to engage millions of Peloton members and prospective members by making its products and accessories more readily available through the seller.
This announcement follows Peloton’s U.S. launch on Amazon in August 2022 and its inclusion in the Prime Early Access Sale in the U.S.
“The UK and Germany are strategic markets for Peloton where we have built sizable and engaged member communities. Further expanding our distribution channels through Amazon is our latest move to make Peloton readily accessible and to meet our members where they are. Peloton’s collaboration with Amazon increases access to Peloton’s connected fitness products and the vast library of thousands of instructor-led fitness and wellness classes,” said Peloton’s General Manager for International, Manu Seigner.
“Peloton is such a great addition to the fitness products range available for Amazon customers,” said Neil Sentance, director of EU Sports at Amazon. “We’re delighted Peloton offers another way for Amazon customers to be part of that community energized by fitness at home. With Amazon’s convenient shopping experience, fast delivery, great offers, and deals, as well as installments and other payment options for eligible customers, we hope to further Peloton’s mission by providing customers with high-quality, innovative products to take their health and fitness to the next level.”
Photo courtesy Amazon
