TUT Fitness Group, Inc. added Ron Lynch, former creative strategist for Go Pro, Samsung and J&J, and Eric Petersen, former SVP of global brand and community at Lululemon, as sales and marketing executive advisors to its strategic advisory board.
“We are excited to have both Ron and Eric on board, especially as we enter such a crucial phase of our sales roadmap,” said TUT CEO, Rob Smith. “We have just launched the second-generation TUT Trainer and our DTC program, and their expertise will be invaluable as we continue to build our brand. This is perfect timing, as well, because over the next two weeks we’ll be announcing the TUT Global Ambassador team, who will be working closely with Ron and Eric.”
Lynch is a direct-response television producer, sales executive and author. He is the creative strategist behind the launch of GoPro and 70 other brands, including Rug Doctor, Orange Glo and OxiClean. His clients include Samsung, Johnson & Johnson and The S.C.Johnson Family of products. He recently led the launch of ALL33 and the Backstrong Chair.
Petersen was a founding member of Lululemon’s executive team in 2004, helping to grow the company’s revenue from $4 million to $4 billion over 15 years. He led Lululemon’s global marketing efforts, using grassroots and best brand practices including the launch of its ambassador program, which helped create a category and global lifestyle brand.
The two join fitness and sports industry experts on TUT Fitness’ strategic advisory board, including Mitch Malandrino, WRKOUT; Stefan Sillner, Climbr; and Charmaine Crooks, Corus.
