The Woolmark Company and Luna Rossa Prada Pirelli renewed their partnership as technical partners of the 37th America’s Cup* team. The extension will continue to support the team and crew, who are wearing Merino wool technical garments across all training and sailing activities.
“I am glad that The Woolmark Company has renewed its trust in the team, confirming the partnership for the 37th America’s Cup,” said Max Sirena, team director and skipper, Luna Rossa Prada Pirelli team. “For a professional sailor, clothing plays a fundamental role that goes far beyond the aesthetic factor. A breathable, waterproof and isothermal garment that keeps you cool and dry, makes you feel comfortable, frees you to move and allows you to focus on what you are doing. Furthermore, our uniforms have a perfect fit, not to mention that Merino wool is sustainable and biodegradable, which is important for a team like Luna Rossa Prada Pirelli which is very concerned with safeguarding the planet.”
“I like the customization process of the garments and the fact that every item is produced according to specific references provided by us, based on our previous experience both at sea and in other sports,” said Jimmy Spithill, sailor on the Luna Rossa Prada Pirelli team. “A sailing jacket, for instance, can vary a lot depending on the location, the role, the climate and the dates of the races, so it is very important that we interact with The Woolmark Company to conceive the perfect garment, tailored to the different and specific needs of sailors. I really like the idea that our uniforms are manufactured with a natural and breathable fiber like Merino wool, which is elastic, isothermal and very comfortable, both at sea and on shore”.
“This partnership continues to highlight the coming together of two like-minded brands to create a technical uniform for the Luna Rossa Prada Pirelli crew across the regattas, events and activities for the 37th America’s Cup,” said The Woolmark Company Manager Director John Roberts. “A 100 percent natural, renewable, biodegradable, and recyclable fiber, Merino wool offers a performance-based natural solution with reduced environmental impact and helps the Luna Rossa Prada Pirelli Team achieve its sustainability goals.”
The Woolmark logo adorns the sail of the Luna Rossa Prototype boat that launche today in Cagliari, Italy.
“The America’s Cup, informally known as the Auld Mug, is a trophy awarded in the sport of sailing. It is the oldest trophy in international sports dating back to 1851. America’s Cup match races are held between two sailing yachts—one from the yacht club that currently holds the trophy (defender) and the other from the yacht club that is challenging for the cup (challenger). Matches are held several years apart on dates agreed between the defender and the challenger. There is no fixed schedule, but the races have generally been held every three to four years. The most recent America’s Cup match took place in March 2021.” Source: Wikipedia.
Photo courtesy Luna Rossa Prada Pirelli
