Christensen Arms hired Willie Vernon as its executive vice president of marketing.
Before joining Christensen Arms, Vernon was the head of marketing for companies including Bote, SilencerCo, Vista Outdoor’s Tactical Business Unit, and, most recently, Rex Specs. Vernon is a 13-year industry veteran spearheading marketing efforts targeted at the outdoor and firearms industries.
“We are excited to have Willie join our leadership team,” said Jason Christensen, CEO, Christensen Arms. “Her breadth and depth of knowledge, both of the firearms and outdoor industries, will be invaluable to our already talented team as we continue to reaffirm Christensen Arms’ place as a leader of its space.”
Vernon is responsible for leading the Christensen Arms marketing team to introduce new consumers to the brand while cultivating existing areas of strength and growing the brand’s footprint in the firearms market.
