Adidas has chosen Warsaw for its first flagship ‘Brand Center’ store in Central and Eastern Europe (CEE), the Puls Biznesu Business Daily reported.
The store opens on September 1.
“Warsaw plays an ever greater role in building trends, hence the choice of this city was key for us,” Adidas’ managing director for Central Europe, Marina Mogus, told the paper. “Adidas is a well-recognized brand often worn in Poland, and that’s why we want to ensure consumers have the possibility to have the best and most modern retail experience.”
The newspaper wrote that the company has 35 Adidas centers and flagship stores in London, Paris, Shanghai, Tokyo, New York, and Los Angeles.
