Mossy Oak announced an agreement with Major League Fishing (MLF) wherein Mossy Oak would manage all future merchandise licensing efforts.
In collaboration with the MLF, Mossy Oak will work with various partners within the retail space to produce MLF-branded apparel and related products.
Mossy Oak has partnered with MLF since 2018 and is the league’s exclusive fishing pattern.
“At Mossy Oak, we appreciate and honor our industry-leading partnerships. Our best of the best positioning with national branded licensees and retailers and our top-tier tournament trail pro team led by Kevin VanDam cements our commitment to the world of fishing. As we look to further that commitment, our new partnership with Major League Fishing takes it to a new level,” said Chris Paradise, senior vice president, Mossy Oak.
“This partnership with Mossy Oak aligns with our objective to grow the sport of bass fishing,” said Michael Mulone, MLF’s vice president, Strategic Business Planning. “Mossy Oak is a renowned lifestyle brand that understands the unique needs of anglers and outdoorsmen and women. The team at Mossy Oak has the experience and resources for the procurement and distribution of world-class gear and apparel. Through our partnership with Mossy Oak and new licensees, we are looking forward to introducing our brand and the sport of bass fishing to an even broader audience.”
