Academy Sports and Outdoors, Inc. appointed Theresa E. Palermo to its Board of Directors and Nominating and Governance Committee. With this change, Academy’s Board now numbers nine directors.
“Theresa is an experienced marketing and e-commerce retail executive with a track record of driving sales and traffic for both vertical and national brands who will be highly valuable to Academy and our Board as we enter a tremendous growth phase,” said Ken C. Hicks, Academy chairman, president and chief executive officer. “Ms. Palermo’s passion for the Academy brand, along with her impressive background focused on the omnichannel customer experience across all touchpoints, will benefit Academy as we further enhance our targeted marketing efforts, grow our e-commerce business and expand our store base.”
Palermo is a twenty-year marketing veteran with retail companies and retail digital and e-commerce, including senior vice president, Connected Commerce and Marketing, Signet Jewelers Limited since October 2019;
senior vice president, marketing, Neiman Marcus Group, Inc. (2017 to 2019); executive vice president and chief marketing officer, Vera Bradley, Inc. (2015 to 2017), and held senior roles at Fossil Group, Inc., Collective Brands, Inc., The Timberland Company, Polaroid Corporation, and United Communications Group Limited.