New Balance has added Chris Passarell as Senior Marketing Manager Global Sports. Passarell will lead Integrated Marketing for the Performance SBUs (Running, Sport, Outdoor and Kids) and Creative Services.
Passarell was most recently with Russell Athletic where he was VP of Marketing for the U.S. and international markets. Prior to that, he was GM of the Bike Athletic apparel and equipment brand and managed consumer research and strategic planning for ESPN, Unilever and the NFL.
“As we continue to grow our footwear and apparel brand through all elements of the marketing mix, Chris experience and leadership in marketing and consumer insights will help us drive innovative programs that promote the performance aspects of the New Balance brand,” said Director of Global Marketing and Brand Management Christine Madigan.
Senior Integrated Marketing Manager Kevin Tripp will continue to manage Retail and Channel Marketing, Brand Programs and Lifestyle SBU integrated marketing for the New Balance brand.
