Form, the direct-to-consumer fitness technology company behind the Form smart swim goggles, has appointed two tech industry veterans, Ed Baker and Eric Min, to its board.
Baker was formative to household brands as the head of international growth at Facebook, vice president of product and growth at Uber and founder of startup AnyQuestion. Min founded the online fitness game Zwift, providing a community for cyclists and runners worldwide. Min and Baker are advisors to brands in the connected sports technology space.
Form, based in Vancouver, BC said its smart swim goggles are the first to deliver performance metrics like split times, distance, stroke rate, pace per 100 meters, and calories in real-time through the product’s see-through, augmented-reality display. After a swim, the goggles sync to the Form swim app where athletes can analyze metrics and view progress over time.
“I have a deep passion for sport, having discovered triathlon later in life. With my background in driving growth for some of the world’s biggest brands, Form’s value was immediately clear to me,” said Baker. “The ability to deliver coaching content in an isolated underwater environment is going to be critical to new levels of swim performance as well as making swimming a more compelling offering to people simply looking to get more fit.”
“At Zwift, our mission is to get more people more active, more often. We use gamification and social connection to engage our community to ride and run as much as possible,” said Min. “Form taps into something similar by engaging swimmers with content that guides their experience and then allows them to connect with other swimmers from all around the world.”
“Like any organization, your brand is only as good as the team behind it,” said Dan Eisenhardt, Form’s founder and CEO. “Eric and Ed are giants when it comes to growth and scale through connected technology and the power of community. I am incredibly eager to work with them to deliver on Form’s potential.”
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