Carhartt hired Chad Cornstubble as senior vice president of direct-to-consumer. He officially joined the workwear brand on May 2 and reports to Linda Hubbard, president and chief operating officer, Carhartt.
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Cornstubble’s responsibilities include guiding the company and its DTC department to attract and engage new and existing consumers online and in its retail stores. As a member of Carhartt’s senior leadership team, he will work to develop strategies that build on the momentum that it has in the marketplace. He will also collaborate with its Wholesale, Carhartt EMEA and Carhartt Company Gear (CCG) businesses to align its consumer vision and marketplace approach.
“As we continue our commitment to being the relentless champion of hardworking people, Chad will be instrumental in elevating our mission and delivering the ultimate Carhartt experience to our consumers,” said Hubbard. “I look forward to the contributions Chad will bring to the brand and our business as we navigate this ever-changing dynamic consumer marketplace.”
Most recently, Cornstubble was vice president of e-commerce, marketing technology and digital operations at Fossil Group, a global design, marketing, distribution, and innovation company specializing in lifestyle accessories.
Photo courtesy Carhartt
