National employee benefits provider Trustmark has acquired FitReserve, a multi-studio fitness subscription. The acquisition enhances the management solutions offered by the Trustmark subsidiary HealthFitness.
FitReserve allows members to mix and match in-person, live stream and on-demand workouts from partner studios and instructors.
“Today’s workforce has changed,” said Sean McManamy, Trustmark senior vice president and president, HealthFitness. “With more employees working from home or in a mix of in-office and virtual, companies are looking for fitness solutions that support that hybrid environment and offer a variety of convenient ways for their employees to care for their health and fitness.”
FitReserve co-founder Megan Smyth joined Trustmark as executive director, product lead, Fitness Network Access and Experience, focused on increasing the size and diversity of the company’s gym and fitness studio network.
“We’re excited about the opportunity to expand FitReserve’s capabilities and to be able to extend distribution directly to HealthFitness’ Fortune 500 clients and their nearly five million employees, under the Trustmark umbrella,” said Smyth. “We intend to quickly expand our fitness provider network nationally to meet our clients’ needs and interests.”
Tim Mertz, executive director, partnerships and strategic execution, HealthFitness, added, “FitReserve serves those looking for variety and convenience in their fitness experience. In addition, the flexible scheduling platform helps studios attract new customers and fill empty class spaces to earn incremental revenue. The combined capabilities of HealthFitness and FitReserve will benefit our corporate clients as well as FitReserve’s studio, gym and instructor partners.”
Photo courtesy FitReserve