Smith, an owned subsidiary and core brand of the Safilo Group, promoted Mark Phares as global general manager of the eyewear and helmet brand.
Previously, Phares was VP of global sales for Smith with over 20 years combined experience with the company in various roles. Phares is responsible for Smith and sister brand Suncloud’s continued growth across all market categories.
Phare reports directly to Francesco Rinaldi Ceroni, newly appointed and effective June 1, 2022, president and chief commercial officer for the North American market of Safilo Group and President of Smith.
“I am genuinely honored and humbled by this opportunity,” said Phares. “While the past few years have been plagued with headwinds around the globe in all industries, under Francesco’s leadership, the Smith team has managed to flourish and accomplish things together that most companies would wish for in the best of conditions. This brand is ingrained in my DNA, and with the passing of the torch, I look forward to seeing it rise to its true potential with the support of the unmatched Smith family.”
Ceroni added, “I am extremely proud to see Mark taking the role of global general manager. The future for Smith and Suncloud could not be in better hands as Mark truly represents the true essence of our brands, which are a reflection of our amazing people.”
Photo courtesy Smith
