TB12, Tom Brady’s apparel brand and wellness company, appointed Grant Shriver as CEO and partner.
Before joining TB12, Shriver was vice president of private brands, product development, and global operations at Lowe’s Home Improvement. He also led international sourcing for all private brands within applicable categories. In his 22-year career, Shriver has held leadership positions at national retailers and department stores, including Kohl’s and At Home, overseeing national operations and managing multiple responsibilities alongside C-suite executives.
“Grant and I share the three most critical things that I have built my career on—discipline, strategy and team. Alex and I are excited to join forces with him to bring the extraordinary TB12 health and wellness holistic approach to the masses,” said Brady.
“Tom and I have spent years together building and developing the TB12 Method and the TB12 health and wellness program. Grant provides an extraordinary opportunity to TB12, bringing his tremendous history in enterprise and brand development, and driving access for everyone to experience the method we know to be wildly successful, with a proven track record far superior to what we see in the market today,” said Alex Guerrero, TB12 co-founder.
Most recently TB12 announced partnerships with medical facilities including HSS Florida in West Palm Beach, FL and the Vincera Institute in Philadelphia, PA. It also expanded the footprint of TB12 services and centers and is slated for market in the 2022.
TB12 Body Coaches are located in Centers in Foxborough, MA, near Gillette Stadium, and additional centers in Boston, Tampa, West Palm Beach, and Philadelphia, with growth plans, virtual offerings and an e-commerce platform.
Photo courtesy TB12. TB12 Co-Founders, Tom Brady (right) and Alex Guerrero (left), with Grant Shriver (center), TB12 CEO and partner.