Wahoo, a fitness technology company, and The Ironman Group, announced a multi-year company-wide deal that makes Wahoo an official technical partner for all brands under The Ironman Group portfolio, including Ironman, Ironman 70.3, Rock ’n’ Roll Running Series, Epic Series, Haute Route, and UTMB World Series.
The deal provides all working within the Ironman brands to benefit from the Wahoo ecosystem, including its Elemnt Rival Multisport Watch.
“We’re excited to partner with Wahoo across our brands to give our athletes access to their class-leading connected training ecosystem,” said Matt Wikstrom, chief partnerships officer, The Ironman Group. “Wahoo is the only brand helping endurance athletes train indoors and outdoors, which can help all of our global athletes prepare for any of our events, regardless of time constraints, limited daylight, or weather. We hope that this partnership and our connected fitness offerings will help more athletes attain their best results in our races.”
Wahoo moved into the running and multisport space in 2021 with the release of its Elemnt Rival Multisport watch with features aimed at the swim/bike/run community, including Seamless Transition, Race Running, and Perfect View Zoom. Wahoo also built on the success of its indoor training and bike computer business to create a wearable training solution with the multisport athlete in mind.
“We’re very excited to join The Ironman Group family and offer all athletes entering the many events under the Group’s portfolio the very best in connected training,” said Wahoo CEO Mike Saturnia. “We believe that to be the best in endurance sports, you need to have the best tools, and we’re especially excited to reach the running and multisport community, who will have the chance to see how Rival and the entire Wahoo ecosystem can improve their training while providing accurate race data they can be confident in.”
The partnership with Wahoo expands on The IRONMAN Group’s connected fitness offerings where participants can use Wahoo products with the brand’s virtual cycling app, FulGaz.
