True Religion announced the appointment of Scott McCabe, formerly senior director of e-commerce at Columbia Sportswear, as its SVP e-commerce.
McCabe was at Columbia from November 2017 to March 2022.
True Religion said that during his four-plus years at Columbia, the company’s e-commerce business tripled. Under his leadership, Columbia saw a 65 percent increase in active loyalty memberships. He also improved revenue generated by Customer Care and call abandonment rates through chatbot integration.
McCabe also worked for Tailored Brands, Macy’s, Gap, and the Banana Republic in his 25-year career.
