Anta announced a partnership with Hyatt Hotels to open a lifestyle hotel concept, Fila House Shanghai, in 2024. According to a release from Hyatt, the development of Fila House Shanghai marks the first time Fila China is extending its brand into the lifestyle hotel space.
Fila House Shanghai will be part of Hyatt’s JdV brand, a collection of independently owned hotels managed and marketed by Hyatt and aimed at younger consumers. There are also JdV hotels in Rome, Chicago and Toronto.
“Not only will the hotel be a unique expression of Fila’s history, culture, products, and fashion trends, we believe that the young-at-heart JdV by Hyatt brand experience will be a fitting reflection of Fila’s spirit of vitality,” Brian Yiu, CEO, Fila China, said in a press release.
Stephen Ho, president of growth and operations, Asia Pacific for Hyatt, said, “We are thrilled to be working with Anta Group and Fila China to develop the first Fila House hotel in the world. We look forward to welcoming guests, locals and a new generation of Fila fans with the JdV by Hyatt brand’s inclusive, heartfelt and joy-driven service.”
Fila House Shanghai will be developed as part of the new Shanghai headquarters of Anta Group in Shanghai’s West Hongqiao Business District, an area establishing itself as a center of Shanghai international trade.
Photo courtesy Anta
