Snipes continues its expansion in the U.S. by acquiring New England-based sneaker retailer Expressions. The acquisition comes on the heels of its recent acquisition of Jimmy Jazz.
The two deals combined will grow Snipes’ door count in the United States to 300.
Snipes, based in Cologne, Germany, is a streetwear retailer with more than 650 stores in the U.S. and Europe. The multichannel company differentiates itself through hip hop and street culture.
Headquartered in Rhode Island, Expressions operates 35 stores in Massachusetts, Connecticut and Rhode Island. The acquisition will allow Snipes to build on Expressions’ New England roots.
“Expressions is not just adjacent to our current footprint but shares our commitment to serving sneaker and streetwear enthusiasts in their communities. This acquisition further underlines both the importance of the U.S. market to Snipes and the potential for growth we see there,” said Sven Voth, CEO and founder of Snipes.
“Snipes has a proven track record of investing in companies they buy to set them up for accelerated growth, which gave me confidence that they are the right partner for this next step of our company’s rich history,” said Todd Quarles, owner of Expressions.
The expansion will grow Snipes’ total global store network from approximately 650 stores to 680 stores. The parties have agreed not to disclose the terms of the deal.
Photo courtesy Snipes