In celebration of Hispanic Heritage Month, which begins on September 15, Payless ShoeSource has launched the Payless Inspiring Possibilities Program and will join together with its shoppers to raise money to support the future of Hispanic youth. Through the new program, Payless will sell a limited-edition Trilogy necklace for only $4 in more than 650 stores nationwide and Payless.com, while supplies last, and will donate 100 percent of the net profits of necklace sales, with a minimum donation of $35,000, to a newly developed scholarship established with the Hispanic Scholarship Fund (HSF).
Payless said it expects to distribute a minimum of a dozen $2,500 scholarships through the new HSF program as a result of the new initiative. The necklace goes on sale September 1. The unique design features a black corded necklace with three hoops featuring inspirational words in English and Spanish: Believe/Creer, Dream/Sonar, and Inspire/Inspirar.
“Youth and education are critical to the future of our nation,” said LuAnn Via, president and CEO of Payless. “Our efforts in September are focused on supporting Hispanic youth with our Payless Inspiring Possibilities program. The unique, limited-edition Trilogy necklace is available for only $4 — a price point accessible to so many. Together, we are truly celebrating Hispanic Heritage Month and benefiting young Hispanics with strong opportunities for higher education and to help them achieve their goals and make their dreams come true.”