Ashworth, Inc.’s Sunice brand of technical outerwear has been named the top 2008 outerwear company in the resort category by the Association of Golf Merchandisers annual member survey.
The survey is designed to assist the organization in gathering industry statistics and determining the needs of its members for future educational initiatives.
Ashworth Inc. acquired the Sunice trademark from Fletcher Leisure Group Inc. (FLG) in mid January. Ashworth established a wholly-owned subsidiary, Sunice Holdings, Inc., which owns the Sunice trademark and is entirely focused on the new technical outerwear line.
“The AGM represents the golf industrys most respected merchandisers, so receiving this honor validates not only the quality of our product, but also our customer service and dedication to the green-grass channel,” says Allan H. Fletcher, Chief Executive Officer of Ashworth, Inc.
