Wake Forest University’s athletics department signed a long-term retail apparel licensing partnership with Hanesbrands, Inc. that includes Alternative Apparel, Champion and Hanes brands.
The partnership involves CLC, Wake Forest’s college licensing agent with Learfield.
Nike will remain the exclusive supplier of uniforms for its athletic teams, coaches and staff and continue to offer licensed fan apparel.
Athletics worked with its exclusive licensing agent, CLC, to identify growth opportunities in men’s, women’s, unisex, youth, infant, and toddler apparel across mass, mid-tier and campus retail channels.
Director of Athletics John Currie said, “When looking to fulfill our goals of providing value to the University, Winston-Salem and Triad and the best fan experience in North Carolina, this partnership was a clear focus. Wake Forest is proud to partner with HanesBrands to further cultivate a relationship that will prove to be extremely valuable for our University and our entire community, while it expands the retail availability of merchandise for students, alumni, fans, and anyone living in the Triad.”
“We are thrilled to partner with Wake Forest University,” said John Fryer, Hanesbrands’ president of sports apparel. “Wake Forest is a top national university with premier athletics programs and a treasure in our shared hometown of Winston-Salem. Creating this dynamic, long-term partnership is a win for Wake Forest, Winston-Salem and our company. Champion and our other iconic brands will help students, alumni and fans celebrate the college experience, and we’ll work together to create unique educational and business opportunities that benefit the university, our company and the community.
“We are proud to have been able to leverage our data-based brand strategies to assist Wake Forest in its new partnership with HBI,” said Joe Hutchinson, CLC’s SVP of Strategic Brand Management. “We look forward to continuing to work collaboratively with the University in its commitment to provide the best product and brand experience for Deacon fans everywhere.”
Photo courtesy Wake Forest University
