Kellwood, the parent of Kelty, Sierra Designs, Royal Robbins and Slumberjack, named Erin Haggerty
senior manager of corporate communications and promoted Sonaly Aditya to director of strategy and marketing.
Erin
Haggerty joins Kellwood from Pierce Mattie Public Relations, where she
managed public relations campaigns and marketing strategies for various
accounts such as Old Navy and GUESS Watches. As Kellwood’s senior
manager of corporate communications, she will be responsible for
providing the leadership, oversight and management of the company’s
internal and external communications, media relations, web-based
communications, as well as philanthropic and special events.
“We
are very pleased to welcome Erin to the Kellwood family. Her solid
public relations background and knowledge of the fashion industry
dovetails directly into Kellwood’s strategic objective of strengthening
our presence in the women’s market,” said
George Sokolowski, Kellwood vice president strategy & chief marketing officer..
In
addition, Sonaly Aditya has been promoted to director of strategy and
marketing. In this capacity, she will be instrumental in providing
strategic oversight and driving key marketing initiatives for the
company as it evolves into a premier marketer of branded apparel,
accessories, and footwear. Formerly, Aditya was manager of marketing
and strategy, a post she has held since joining the company in May
2007. Prior to Kellwood, Sonaly was brand manager at Lancome following
a five-year stint in investment banking with JP Morgan.
“Since joining Kellwood, Sonaly has worked closely with both corporate and divisional management in the
development of customer-centric strategies and leveraging consumer insights to help strengthen retailer relationships,” said
Sokolowski. “She is a talented professional and an invaluable asset to our team.”
Both are based in New York and will
report to Sokolowski.
