Dick’s Sporting Goods and Nike Inc. said its customers could now connect their Dick’s Scorecard and Nike Membership accounts through Dick’s mobile app as part of a new connected partnership to gain access to products, experiences and offers.
Highlights of the program include member-exclusive footwear and apparel launches and collections, including running and yoga apparel, currently available, and a November 4 Nike Air Force 1 and Blazer scheduled launch.
New styles will be offered as member exclusives on a regular basis.
The collaboration also features in-store events for members starting at Dick’s House of Sport locations in Rochester, NY, and Knoxville, TN, in November and December, which will expand to more Dick’s stores over time.
“Dick’s and Nike have a long and successful history of working together, and this partnership represents a significant strengthening of our relationship,” said Lauren Hobart, president and CEO, Dick’s Sporting Goods. “We are both focused on delivering best-in-class experiences and products and creating the best omnichannel experience for our athletes. Combining our capabilities in these areas will create a unique experience in the market for athletes who shop with Dick’s and Nike.”
“Nike Membership is how we serve our consumers personally. It fuels deeper engagement and greater access to the very best of Nike,” said Sarah Mensah, vice president and general manager, North America, Nike. “We’re helping consumers connect with sport, and our products whenever, however, and wherever they shop Nike. Our partnership with Dick’s is just another example of how we are reimagining how people connect with Nike across an increasingly digital and connected marketplace.”
Photo courtesy Dick’s Sporting Goods
