BioLite has hired Katie Mack to lead its expanded Outdoor Markets division. Mack is a veteran in sales and marketing, having worked for Red Wing, Aveda, Merrell, and Salomon.
In this role, she will be responsible for the company’s Outdoor market growth strategy for wholesale and digital channels and work closely with its marketing and product design teams to deliver compelling, competitive offerings to consumers and deliver on the company’s Energy Everywhere promise.
Over the past decade, BioLite has built a portfolio of energy products across power, lighting and cooking categories for off-grid use in emerging and outdoor markets. The company is looking forward to capitalizing on 2022 product releases while widening its global Outdoor Specialty wholesale distribution channels and accelerating D2C sales growth.
“Mack’s arrival is right on time for BioLite. Her multifaceted experience in growing brands will be key for our team’s expansion over the next few years,” said Jonathan Cedar, CEO. “In 2021, we reached over 2.5 million lives in Emerging Markets, an achievement-driven in large part by our outdoor customers through our unique Parallel Innovation business model. Through scaling the Outdoor business at BioLite, Mack will not only drive sales, but she will also drive meaningful impact and help us achieve our vision of reaching 20 million people with clean energy by 2025.”
Of joining the BioLite team, Mack said, “I have long admired the design and innovation behind BioLite products; this is an incredibly exciting time for the company, and I’m thrilled to be working for a mission-driven organization with such tremendous growth opportunity.”
