Umarex USA promoted Justin Biddle as vice president of marketing. Biddle has been with Umarex USA from the company’s beginning in Fort Smith, AR.
Umarex USA President and CEO, Richard Turner said, “I am excited for the company as JB moves into this expanded role to continue to provide a great impact on our business. JB has been instrumental in the growth of Umarex USA and the ideation and development of many of our brands. His strategic approach from the “mind of the consumer” continues to be critical in our focus on designing and providing great products for our customers.”
As director of marketing, Biddle was responsible for all visual marketing strategies for North America including brand development, product launches, media buying, advertising, and trade shows associated with all product categories. He was also responsible for Umarex USA’s online presence for its brands and has been responsible for the organizational development of Umarex USA’s marketing team. JB also served as Executive Producer of the American Airgunner TV show for six years.
Prior to joining Umarex USA, Biddle was director of communications at PradcoOutdoor Brands where he worked as a graphic designer, art director and advertising manager. He created and coordinated visual marketing elements, bought media, developed advertisements, and was responsible for coordinating the professional fishing staff.
Umarex manufactures Axeon Optics, Beretta, Browning, Colt, Elite Force Airsoft, Exude Lights, Glock, Heckler & Koch, Hornady, IWI, REKT, Ruger, RWS, Smith & Wesson, T4E, Umarex, and Walther.
