Nation's Best Sports announced a multi-year agreement to provide the GE Money Sport Finance program through more than 1,000 retail locations throughout the U.S. and Canada. The consumer credit program, managed by GE Money's Sales Finance unit, enables sports and fitness enthusiasts to take advantage of advanced sales notifications and exclusive discounts.

“Our strength in the marketplace is a result of our ability to offer competitive prices through the buying power of our large retailer membership,” said Jim Chandley, president of NBS. “Adding the GE Money Sport Finance program to the team increases our ability to help our customers get the best price for the sporting goods they want.”


The financing program also provides a fast, easy application process, online account management, flexible financing options and promotional credit terms.

According to a survey conducted by the Stevenson Company on GE Money's behalf, sports enthusiasts have strong emotional connections to their favorite activities and appreciate quality equipment that improves their skill level and provides dependable performance. As a result, they spend a significant amount of time researching sports equipment before they buy. In addition, they are likely to build a long-term relationship with their retailer and rely on their guidance when it comes to selecting gear.


“People are passionate about getting and using the sporting goods equipment they need to stay competitive,” said Dennis Murphy, vice president for the sporting goods industry, GE Money – Sales Finance. “The GE Money Sport Finance program is a winning solution for NBS customers – it puts increased buying power within reach and offers an easy, convenient way to budget for their sporting goods purchases.”