Torrance, California (June 9, 2021) — Yes Way Rosé, America’s top-selling, female-owned rosé brand, has joined forces with Igloo, the world’s leading cooler brand, to release a limited-edition Yes Way Rosé® Playmate® Pal cooler. Launching just in time for National Rosé Day (June 12th), the cooler will be available starting June 9, 2021, exclusively on Igloocoolers.com/yeswayrose.
Say “Yes Way” to summer days with the limited-edition, hardside cooler featuring Yes Way Rosé’s signature pink shade and trademark logo. The stylish and functional accessory (or accessoré) will keep your favorite canned Yes Way Rosé wine chilled and ready to drink with the grab-and-go convenience of Igloo’s iconic tent-top design.
“The Igloo Playmate is a true icon that signifies the best of summer. We couldn’t think of a better way to celebrate National Rosé Day, and the start of peak rosé-sipping months, than to create a Yes Way Rosé cooler in collaboration with a brand that shares our mission of spreading joy and making every day memorable,” says Yes Way Rosé co-founder Erica Blumenthal. “We’re beyond excited you can enjoy our Yes Way Rosé canned wine and spritzes anywhere on the go this summer!”
For the beach, the park or any outdoor gathering, the Yes Way Rosé x Igloo Playmate Pal cooler is a must-have statement piece in a bright rosé-pink hue that your friends can easily spot from afar. The limited-edition cooler — featuring a 7-quart capacity that fits eight Yes Way Rosé canned wines — will be available exclusively on Igloocoolers.com/yeswayrose for $39.99 starting June 9. To learn more, please visit Yeswayrose.com and Igloocoolers.com and follow the brands at @yeswayrose and @igloocoolers.
