Fishing tackle maker Anything Possible Brands announced the addition of John Weiss as its new chief executive officer. Weiss has held leadership roles in the fishing industry for more than 25 years including executive vice president of global brands for the Jarden Corporation (Pure Fishing) and president of Rhythm Inc.

“I have followed John’s rise in the industry, and he has always found innovative methods to elevate his brands and companies,” said Anything Possible Brands President and Founder Ralph Duda, III. “We have ambitious goals for the company, and John will be a key component in our expansion plans. His insight into the needs of anglers of all experience levels and his acumen of fishing and fishing products brings us a new level of understanding of what anglers want in their gear. We’re excited to gain from his leadership skills.”

ProFISHiency is Anything Possible Brands’ newest brand and offers bait cast, spincast, spinning rods and reels. Kids Casters produces spincast and spinning gear for the youth angler including the licensed brand’s Paw Patrol, My Little Pony, PJ Masks, and L.O.L. Surprise!. Perfection Lures includes the Sure Hook Up upright jigs, Neko and Ned rig setups.

Photo courtesy Anything Possible Brands