Castore will replace Adidas as a kit supplier to Wolverhampton, marking the Liverpool-based brand’s first partnership with a Premier League soccer team.
Starting with the 2021/22 season, Castore will supply Wolves with technical apparel for the first team and youth team squads with Wolves responsible for replica products. The move is part of Castore’s plans to partner with five leading clubs across Europe for the 2022/23 season where the brand will create products that enhance player performance and increase club revenues from branded merchandise.
Tom Beahon, co-founder, Castore, said: “As a brand deeply committed to the ethos of marginal gains and performance excellence, Castore is the perfect match for the ethos of the Wolves football club. We are delighted to be partnering with such an ambitious organization as Wolves and look forward to supporting the team as they continue their journey in the Premier League.
“We were very clear when we made the decision to enter the football market that we would only partner with clubs who had ambitions to compete at European level – it was clear from the very beginning that everyone at Wolves, from the ownership down, are wholly committed to that goal which is perfectly aligned with Castore’s own ambitions of challenging the existing sportswear market incumbents.
“Both Castore and Wolves are extremely innovative and this partnership represents that ethos. We are delighted to be part of the Wolves pack and look forward to developing world-class products for the team and fans in the years ahead.”
Photo courtesy Castore
