GSI Outdoors announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees is an organization that aligns with and amplifies GSI’s passions, values and personality.
SeaTrees’ mission is to protect and restore critical ocean ecosystems through regenerative planting projects of mangroves, kelp and coral reefs. The organization connects individual donors and like-minded brands with boots-on-the-ground support and action.
“We are passionate about our commitment to the planet and our goal to actively counterbalance our carbon emissions,” said GSI Outdoors Founder Ian Scott. “We are accomplishing this in many different ways that will make a difference in the ongoing challenge to reduce the impact of carbon emissions on our planet. One way, near and dear to our hearts, is planting trees to help reduce carbon dioxide in the environment and to release oxygen back into the atmosphere.”
GSI’s support is directly supporting the planting of 6,000 mangrove trees at Mida Creek in Watamu, Kenya. Mangrove forests are efficient, sequestering 5-to-10 times more CO2 from the atmosphere per hectare than tropical rainforests. Each tree has the potential to capture approximately 300kg of carbon dioxide over its 25-year lifespan, which means the trees can potentially sequester 1,800,000kgs of carbon dioxide.
“GSI believes in the importance of consciously designing eco-friendly products and supporting environmental causes/organizations. GSI is committed to the practice of sustainability and will continue to measure, monitor and reduce its carbon footprint. In addition to supporting great organizations like SeaTrees, the company is actively taking measures to reduce the impact of its packaging, product lines and supply chain.”
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