Kitsbow announced the next steps in its “Made to Order” story focused on inclusive sizing. Taking advantage of its ability to design, cut and sew in its factory in Old Fort, NC, Kitsbow is offering a wider range of sizes and styles in cycling apparel.
Kitsbow’s first effort was the Icon Shirt, offered in a range of six sizes and in three different fits, for a total of 17 choices from XXS to XXXXL and in a variety of lengths and fits. “When compared to the current limited selection available from most brands, offering this kind of flexibility and variety sounds like a dream, but this is the kind of tailored and inclusive buying experience Kitsbow is working to create,” explained David Billstrom, CEO, Kitsbow.
With Kitsbow’s Lean Manufacturing Model, garments are made to order specifically for the fit and function of the body that purchases it, eliminating the waste of unpurchased sizes and opening up more options and availability for customers to wear less common sizes.
Each new size will be released only after it has been proven to fit and perform. The first styles to be offered in its new extended sizing are the Crew, V-Neck, and the Cyclone Tee, with plans to evaluate styles and expand sizes through its products. “In tech tees, we will be able to offer 90 variations of fit and sizes, ranging from XXS to XXXXL,” said Billstrom. “These are just the first fit and size variations announced for Kitsbow. There are many more to come.”
Photo courtesy Kitsbow
