GSI Commerce Inc. announced that Nick Pahade has joined the company as president of gsi interactive. Pahade will lead gsi interactive's growth strategy, partner relationships and team of approximately 150 interactive design and marketing professionals. gsi interactive, with comprehensive digital marketing and design offerings, and e-Dialog Inc., a leading e-mail service provider, compose GSI's marketing services division.

Prior to joining GSI, Pahade was president of Denuo, Publicis Groupe's
futures practice, and led global digital development for Publicis Groupe
Media. Prior to Denuo, he was president of Beyond Interactive Inc., which he co-founded. He has created digital marketing programs for leading retailers and brands, spearheading work that differentiated his clients' brands and drove innovation in the field. He was also managing director of Mediacom Digital, part of WPP's GroupM and Grey Global Group.


“Bringing Nick on board to lead gsi interactive is a real win for GSI,”
said CEO Michael Rubin. “A key component of our growth strategy is the continued expansion and strengthening of our marketing services business through organic opportunities, partnerships and potential acquisitions. Nick's deep experience leading the development and execution of innovative interactive solutions and brand-differentiation will help fuel our growth in this area. I'm really looking forward to his ideas on how to help our partners drive business through creative digital marketing. With Nick leading gsi interactive and John Rizzi leading e-Dialog, I believe we have the right leadership team for our marketing services efforts to drive meaningful growth and value for our customers and our company.”