PUMA has extended its contract with the Swedish Athletic Association, which was initiated in January 2005, beyond the London Olympics in 2012. Under the agreement, PUMA will remain the official apparel and footwear supplier for all Swedish teams competing at major sporting events, including the Beijing Olympics this summer, until the end of 2012.
“The cooperation with our Swedish partner has been a great success,” General Manager PUMA Nordic AB Ulf Kinneson said. “We are very pleased to extend our contract, keeping the Swedish team in our athletics portfolio as this further strengthens our positioning as one of the leading running brands.”
“The Swedish Athletic Association is very pleased that our successful relationship with PUMA as our official supplier will continue in the next years to come,” said Yngve Andersson, President of the Swedish Athletic Association.
