At its Virtual Investor Day, Nautilus Inc. released its long-term strategic plan, North Star: Journey to 2026, for sustainable growth and digitally transform the brand.

Nautilus management discussed its view of the enhanced home fitness market opportunity, how Nautilus is well-positioned for continued growth, pointed to strong momentum which began even before the pandemic, and how the company leveraged pandemic demand to not only grow but also create durable assets for the long-run.

Among the company’s targets by 2026:

  • $1 billion in total revenue by FYE 2026 on a 5-year CAGR of 10 percent;
  • At least 20 percent of total revenue from digital subscriptions; and
  • At least 10 percent annual operating margins.

“My goal since joining Nautilus over 18 months ago was to leverage our many strengths to transform into a company that empowers healthier living through individualized connected fitness experiences. I am pleased to say, we are well down the path to transforming into the “new” digital Nautilus, and our North Star strategy has us well-positioned to dramatically expand all areas of our business in the coming years,” said Jim Barr, Nautilus CEO. “The five key strategic pillars of North Star we outlined during our virtual investor day have us well-positioned to achieve many aspirations, including revenue of $1 billion and two million digital members by the end of fiscal 2026,” he said.

Barr continued, “Today, we are not a one product-driven company but a much more diversified revenue platform with a rapidly growing digital component enabling all consumers to rely on Nautilus for their entire fitness journey. We operate in a very dynamic industry with a profoundly expanded opportunity that includes changing consumer habits, technology preferences, and connectedness, providing us a way to help our consumers on all aspects of their journey. The North Star strategy will ensure the “new” Nautilus will properly leverage our leading brands, products, innovation, distribution, and digital assets to build a healthier world, one person at a time.”

More plan details are available here.

Photo courtesy Nautilus