Snap, the parent of Snapchat, announced that it had acquired Berlin-based start-up Fit Analytics, which counts more than 18,000 retailers and brands as users of its solutions platform. The financial terms of the deal were not disclosed.
Fit Analytics’ technology lets people enter their measurements into a tool that uses machine learning to match those dimensions up to clothes or shoes and find the best fit. The acquisition will help Snap add a substantial e-commerce technology business into its portfolio.
“Our main focus going forward will be to scale the Fit Analytics business and work with Snap to grow their shopping platform, leveraging our technology and expertise,” Fit Analytics said in a post announcing the acquisition.
More than 100 Fit Analytics employees will join Snap and continue to operate out of Berlin. The company will also continue to build its Fit Finder, a core tool, and other products for its clients. The team will work closely with Snap’s product group on e-commerce and shopping products, the company said.
Photo courtesy Fit Analytics