NATHAN Sports introduces its first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries,” where performance meets comfort and is designed to move from running into other activities and everyday life.
“Our entry into the apparel category is a direct result of our consumers’ request for these products,” said Mary Harden, director of brand marketing, Nathan. “We strive to create products that help athletes to perform their best, and this apparel collection is no exception. After extensive research, validation, and, most importantly, incorporating feedback from our runners, we couldn’t be more excited to share the collection we’ve put together.”
Nathan’s commitment to run safety includes 360-degree hits of reflectivity on all of its hydration gear. Similarly, the apparel line incorporates strategically-placed reflective details in each piece.
The apparel collection for men and women offers water and wind-resistant jackets, tees, shorts, leggings, and an “inclusive fit” to cater to all body types. Attention to detail includes jingle-free zippers and noise-free fabrics, flatlock stitching, vented panels, moisture-wicking materials, and strategically placed pockets.
For more product information, go here.
Photos courtesy Nathan
