Gramicci apparel has a new expanded the brand's headquarters, which has been dubbed the “Global Habitat,” in the historic Hill Section of Agoura California. Gramicci, lead by president Marty Weening, has successfully completed Stage Two of its Strategic Brand Initiative and prepares for the next phase with more room for its growing family.

“The Global Habitat was so named because it best represented our mindset about what the space meant to the people who work at Gramicci. It's a space that is taking on the identity of the free thinking people that occupy it – a home away from home. This move completes a critical phase in our strategic growth plan” said Weening, “and will help us maintain that momentum as we prepare for our next phase of accelerated growth driven by innovative product design that stays true to Gramicci’s rich and weathered outdoor heritage”

After double digit increases in revenues in 2007 and new staff in sales, design, development and management in the last 6 months Gramicci needed a bigger home for its growing family.