Pro:Direct Sport has extended its contract for five years with Unipart Logistics to support warehouse and distribution services for end customers across its U.S. market.

Unipart Logistics has supported U.K.-based Pro:Direct Sport since its U.S. launch in 2010. Unipart Logistics also provides personalization services using Boot iD machinery to embroider sports products. Customers can customize their orders to have their name, player number or country flag stitched onto football boots or team shirts with fast turnaround.

Claire Walters, Unipart Logistics chief commercial officer, said: “We’re delighted to extend our decade-long partnership with Pro:Direct Sport in North America where we have been proud to support them from initial launch through significant growth. We look forward to continuing to deliver Pro:Direct Sport’s exciting growth plans.”

Steve Staines, Pro:Direct Sport head Of logistics, said: “After a very difficult year with COVID-19 disrupting almost every part of the business, Pro:Direct Sport is delighted to extend our contract with Unipart. This enables us to finalize the integration of our warehouse management system and customer-facing platform. With the help of Unipart, we will be in a great place to massively increase market share. We look forward to working with Unipart over the next five years.”

Photo courtesy Pro:Direct Sport