Sportcraft, Ltd. has acquired the exclusive right to license the AMF brand, along with additional trademarks associated with AMF, in connection with billiard tables, foosball tables, table soccer, Turbo Hockey and other home recreation products. Sportcraft acquired the perpetual license to market the AMF brand from AMF Bowling Worldwide, Inc. AMF entered the billiards industry in 1993, with the acquisition of PlayMaster Company, and quickly became a leader in the slate billiard table industry.
“AMF is among the great consumer brands in the sporting goods industry,” stated Mike Nally, President and CEO of Sportcraft. “AMF will play a critical role in our brand strategy, and we look forward to revitalizing its presence in the marketplace.”
“AMF is very excited about the relationship with Sportcraft,” said John Walker, the CEO of the QubicaAMF bowling products company. “Their market dominance and commitment to product quality is very compatible with AMFs objectives.”
