Etnies Celebrates 35 Year Anniversary; Looks To Its Past, Present And Future

As a skateboarder-owned brand that has remained true to its mission since 1986, Etnies thanks the skateboarding community for its 35-year ride. And in 2021, the company pays tribute to its past, while enjoying the present and looking to the future to continue pushing the limits.

Etnies CEO, Owner and Skateboarder, Pierre-Andre shares the brand’s story in a video here.

In 1987 the company created its first pro model skateboarding shoe, the Etnies Natas. The skateboarders behind Etnies were joined by legends to create the Rap, Sal 23 and pro shoes for Arto, Sheckler, Elissa, Dill, Nathan Williams, and others.

Through the years, Etnies has continued to support the skateboard, snowboard, BMX, and MTB communities. Over the span of three decades, the legends on Etnies’ roster of riders gravitated toward authenticity and the brand’s support of the community with events like the GvR, giving 50,000 pairs of shoes to the homeless and planting more than 2 million trees in the rainforest through its Buy a Shoe, Plant a Tree program.

Etnies looks to the future and continues to drive toward sustainable living. Being owned by a skateboarder has allowed the brand to prioritize making shoes that last longer with innovative materials like Michelin rubber and to minimize the footprint it leaves behind.

The 2021 Etnies Teams include:

Skate: