Nautilus, Inc. announced the launch of its Bowflex treadmills featuring the JRNY digital fitness platform to further distinguish it “as a connected fitness company with a portfolio of digital products at different price points for all users.”
The Bowflex treadmills offer a built-in HD touchscreen, either 7-inch or 10-inch, allowing users to access entertainment options to achieve their fitness goals. With speeds up to 12 mph and a motorized decline/incline, users can vary their workouts while experiencing the Comfort Tech deck which offers cushioning for a supportive landing. The SoftDrop folding system and transport wheels make it easy to store for home use.
“It’s our goal to provide users with an exceptional portfolio of superior, personalized, connected home fitness products, so we’re delighted to offer the JRNY digital fitness platform on our new Bowflex T7 and T10 treadmills; with another model launching early next year,” said Jim Barr, CEO, Nautilus, Inc. “We have data that shows people who utilize the JRNY digital fitness platform work out more consistently and for a longer period of time, which reinforces our commitment to motivating them and empowering healthier living through individualized connected fitness experiences.”
“The JRNY platform uses machine learning to create virtually an infinite number of personalized workouts that include motivation and praise and is based on an initial fitness assessment that learns and adapts as the member progresses — removing the guesswork from achieving a productive and satisfying workout,” said Nautilus.
With the Bowflex T7 and T10 treadmills, the JRNY platform coaches members to achieve their fitness goals by offering curated workouts and entertainment options that stream while being coached, including voice-coached individualized workouts, trainer-led workouts, integration with other fitness apps, and access to the members’ own entertainment subscriptions from Netflix, Hulu, Amazon Prime Video, and Disney+.*
Users with the JRNY platform can also tune into Bowflex Radio and all users can digitally connect to third-party apps.**
According to a recent survey conducted on Nautilus Inc.’s behalf by YouGov, 94 percent of U.S. fitness consumers*** said that they use some form of entertainment while working out. Seventy percent of people said they listen to music, 45 percent said they watch TV or movies and 38 percent of respondents listen to podcasts or talk radio while exercising.
*Requires a subscription to the streaming service, not included. Also requires a JRNY digital fitness platform membership to access the streaming service from the console. ** Requires third-party subscription, not included. Requires a tablet or phone and separate third party subscription, not included. There is no affiliation with Zwift. ***All cited figures, unless otherwise stated, are from a survey conducted by YouGov Plc on behalf of Nautilus, Inc. Total sample size was 1066 “Fitness Consumers,” defined as U.S. adults ages 18 to 64 years old who have spent $500 or more on fitness in the past year. Fieldwork was undertaken July 27 to August 3, 2020. The survey was carried out online.
