Reebok International has promoted Matt O’Toole to
president of Reebok North America, the brand’s largest business unit.
O’Toole, whose appointment becomes effective November 5, is currently
the president and CEO of Reebok-CCM Hockey, a wholly-owned subsidiary
of Reebok. O'Toole replaces Bob Munroe, who left the company in August.

In his new role, O’Toole will be responsible for all
of the region’s brand operations, including marketing, product
merchandising, sales, finance, operations and owned retail stores. In
addition to focusing on Reebok’s global priorities of running and
women’s, O’Toole and his team will leverage the brand’s existing North
American assets, including the partnerships with the NFL, NHL and MLB,
to help regain Reebok’s positive momentum in the region.

In his new role, O’Toole will continue to report directly to
Paul Harrington, president and CEO of Reebok. O’Toole, 45, and his
family will be relocating from Montreal to Massachusetts in January 2008

“The Reebok brand is experiencing positive momentum
in many key markets around the world, including India, China and
Russia, and we are committed to fulfilling our growth potential in the
very critical U.S. market. I am confident that Matt’s strong leadership
skills, his ability to build a passionate and experienced team, and his
record of success in North America will enable us to achieve our goals
throughout the region,” stated Harrington.

As president and CEO of Reebok-CCM Hockey (formerly
The Hockey Company), Reebok said O'Toole is responsible for creating
the industry’s market leader through creative marketing, innovative
products, strong customer relationships, and partnerships with the NHL
and hockey’s top players. During O’Toole’s tenure as president of the
company, which began in January 2001, market share has grown to 35%,
sales have more than doubled and profits have increased three-fold.
Prior to his current role, O’Toole served as The Hockey Company’s SVP
of marketing and sales (since May 1999). Previously, O’Toole spent ten
years with Wilson Sporting Goods and five years with US Industries’
golf division in several senior marketing and sales roles.