The Archery Trade Association (ATA) and Outdoor Sportsman Group (OSG) announced the “ATA New Product Premiere,” a strategic media partnership to support coverage and promotion for the archery and bowhunting industry.
“Manufacturers are looking for innovative ways to deliver new product information to enthusiasts due to the cancellation of physical trade shows, which is where media outlets have traditionally gained access to all the latest products and technologies,” Michael Carney, COO, Outdoor Sportsman Group, stated. “With that in mind, OSG and ATA are teaming up to produce the ‘ATA New Product Premiere,’ an hour-long, limited-interruption television special covering all the latest and greatest gear for the archery market in 2021.”
ATA members will have first access to view “ATA New Product Premiere” during ATA 2021 Online taking place January 11-15, 2021. It will then air on Outdoor Channel and Sportsman Channel on January 16, 2021 and continue coverage across its media outlets including Bowhunter and Petersen’s Bowhunting.
Photo courtesy USA Archery
