The creators of PAHR Fairway Essentials plan to introduce 18 RED, a new, aggressively designed golf and lifestyle gear bag brand. 18 RED is scheduled to debut in January 2008 at the annual PGA Merchandise Show in Orlando, Florida.
“18 Red represents the next stage in the evolution of PAHR Fairway Essentials, which in a very short time have gained worldwide attention and popularity,” said PAHR Vice President / Partner Andrew Gilkison. “You can expect 18 Red products to embody the same colorful patterns and dynamic flair that has made PAHR apparel so popular.”
PAHR is available in some of the most respected golf clubs and specialty stores in the world. The company has deals in place with hundreds of retailers in the US, Canada and Japan. Further, PAHR apparel bearing the official 2008 US Open logo is available at Torrey Pines Golf Club site of the 2008 US Open.
“We are thrilled that retailers worldwide want PAHR apparel in their shops, I think it speaks volumes about PAHRs quality and creative designs. To secure global distribution in such a short time is virtually unprecedented in the marketplace,” said PAHR Partner Steve Astephen. “We are tremendously excited about the launch of 18 Red which will be very appealing to golfers with a lifestyle that is filled with passion and enthusiasm on the course and off.”
18 RED will operate from the current PAHR Fairway Essentials global headquarters in Carlsbad, CA. The company expects to produce bags for original equipment manufacturers and to be available at top golf shops and specialty stores by April 2008.
