Honey Stinger debuts its improved Cracker Bar featuring the same taste as the original bar but with twice the amount of filling plus 10 grams of plant-based protein for muscle recovery and energy replenishment.
“We know our athletes are working harder and balancing more than ever before amid this challenging year which means recovery is also more important than it’s ever been,” said Mike Keown, CEO of Honey Stinger. “Building on the bold flavors and contrasting textures that gave the original version such broad appeal, our new Cracker Bar gives athletes more of the protein and nutrients they need to be able to both recover and perform at their best.”
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