Vuori signed Rob Machado, the surf legend, as its first ambassador.
Vuori said that as an ambassador, Machado “will personify Vuori’s philosophy on conducting business and how the brand cares for their team, the community, and the environment. This new position is designed to inspire and unite people from all walks of life to create as well as share positive, meaningful experiences.”
Machado was ranked among the Top 10 surfers for 11 straight years, being inducted into the Surfer’s Hall of Fame in 2000 and re-inducted in 2006. Since his departure from the professional tour in 2001, Machado has remained an advocate for the sport of surfing and environmental causes. In 20o4 he founded Rob Machado Foundation (RMF) to educate and empower young people to make sustainable choices.
“When I decided to take Vuori up on the offer to be their first Investment in Happiness Ambassador, I knew I was not only aligning myself with a great group of people, but with a brand that shares so many of my personal philosophies,” said Machado. “Vuori is such a positive force in the apparel industry and I know that by coming together, we can make a truly powerful impact in our respective communities.”
“We couldn’t be happier to officially welcome Rob to the Vuori family,” said Joe Kudla, Vuori founder and CEO. “We’re especially looking forward to this partnership because Rob is not only a world-class surfer, he’s an inspirational individual in our community, surf communities, and environmental communities. Suffice it to say, we are proud supporters of all things Rob Machado, including the incredible work accomplished through the Rob Machado Foundation, and we’re honored to have him on our team.”
